How We Run a Mass Distribution Package, Step by Step

A mass distribution package is the service where we set up and run a network of accounts for your show or brand and distribute hundreds to thousands of clips a month across it. This article is the process behind it, step by step, written so that you know what you are buying and can hold us to it. If you are evaluating any provider for this, the same steps are what you should expect.

What you are buying

Two numbers scope every package: how many clips a month, and how many accounts in the network. Everything else, the setup, the editing, the scheduling, the daily operation, and the reporting, is included. The proposal states the scope and the price in full before anything starts, and the package renews monthly.

Step 1: scoping

The first conversation is a listening exercise. We want to know what you are trying to move, what content you have, and what has been tried.

From there we produce a plan that covers:

• The content inventory. Episodes, recordings, and the back catalogue, and roughly how many clips each will yield.
• Platforms. X and Instagram first for most shows, with TikTok and Shorts added where the audience is.
• Angles. The three to five account identities that have a reason to exist for this show: highlights, a guest or topic page, a format page, the hosts.
• Volume. Clips per month, and how it ramps.
• Accounts. How many, on which platforms, and what each is for.

You approve the plan. Nothing ships before that.

Step 2: account network setup

Accounts come before clips, because accounts need history before volume arrives.

For each account in the plan we build the identity: handle, bio, avatar, caption and cover templates, and a tone. Every account is registered to you and owned by you. We run them; you hold them. If the engagement ends, the network stays with you.

New accounts are warmed up at a modest cadence for the first weeks so they build a posting history and earn trust before they move up to range. Existing accounts are audited and brought in line with the plan. The logic is covered in why a network beats one big account.

Step 3: the clip engine

Every new episode goes through a bulk clipping pass. Our agents transcribe and surface candidate moments. An editor confirms, rejects, and adds, then cuts every moment in one pass, with several cuts of the strongest. Each cut is captioned, framed for its platform, and checked against the quality floor: hook in the first second, complete thought, accurate captions, clean audio, safe framing.

The back catalogue goes through the same pass, episode by episode, so that the schedule is never short between releases and the show's largest asset is finally in the feed.

Output is typically fifty to a hundred clips per hour of content. We describe the day-by-day in how we turn one episode into a week of content.

Step 4: scheduling across the network

Every cut is routed to the account whose audience it fits. No two accounts ever receive the same file. The schedule is planned across the whole network at once, so each account posts within its range every day, release days are covered with the new episode, and the rest of the week draws on the back catalogue.

Post copy is written per clip and per platform. Hashtags are minimal. Each account's captions and covers follow its own template so that its grid looks like one channel.

Step 5: daily operation

Clips post every day across every account. Comments and replies are handled daily. Our agents monitor every account around the clock and flag anything moving unusually, up or down, the day it happens rather than at the end of the month. A clip that breaks out gets its siblings scheduled behind it; an account that stalls gets looked at that week.

You have a named point of contact. Anything sensitive, a clip touching a topic you have flagged, a reply that needs your voice, comes to you before it goes out.

Step 6: the weekly read and the monthly review

Every week we read the network: views and reach per clip and per account, follower growth, which moments, hooks, formats, and angles pulled, and what moved in the show's own numbers. The read produces decisions, not a summary. Volume shifts toward what is working. Angles that are not pulling after a fair run are sharpened or retired.

Every month we review the trend with you, and the scope for the next month is set: more accounts where an angle has found an audience, more clips where the content supports it, or a hold while something is tested.

All of it is documented. A year of weekly reads is the most useful record a show can own, and it is yours.

The first ninety days

Month one. Network built and warmed, first clips posted, schedule running. Numbers are small; this is the ramp.

Month two. Accounts have histories, the read starts to show which angles work, and volume shifts toward them. Reach starts to build.

Month three. Followers across the network see new clips daily, breakouts arrive on a schedule rather than by luck, and the show's own numbers start to move. This is where it compounds, and it is why the package is monthly.

What we need from you

• Access to your content, as it is released and from the back catalogue.
• A short brand note: tone, topics to avoid, anything that needs your approval.
• A named person who approves the plan, the identities, and the first batch.
• An hour a week, at most, to look at the read.

What you get

• The network of accounts, built and run by us, owned by you.
• The monthly clip volume, cut, captioned, versioned, and posted on a daily cadence.
• Daily replies and around the clock monitoring.
• A weekly read and a monthly review, in plain language, with the records to audit them.
• A scope and a price stated in full, renewing monthly, changeable at month end.

Scope and pricing for your show start with a conversation. Details are on the mass distribution service page.